NEEDS

Create a stunning visual narrative, redesigning the brand, the bottle and the graphic for packaging, directed principally to the bartmans, mainly from Eastern Europe, and building the architecture of the rest of Captain Bucanero's rums.

SOLUTIONS

Our proposal was to create a clear graphic proposal, adding an icon (the skull) for use in communication and events, we commissioned Axel Bel, famous tattoo artist who created the skull illustration.

For the structural we create a practical bartender bottle that allows us to gain bottle height and presence on the shelf.